Privacy policy

Effective Date: January 31, 2026

1. Introduction

Backyard At Ease, a division of Bedexx LLC ("we", "our", or "us") is committed to protecting your privacy and being transparent about how we collect, use, and share your personal information.

This Privacy Policy explains how your personal information is collected, used, and disclosed by Backyard At Ease when you:

Visit our website at backyardatease.com and its associated subdomains (collectively, our "Website")
Use our Wi-Fi-enabled smart burner products and bio-ethanol fireplaces ("Connected Products")
Use our mobile applications ("Mobile Apps")
Purchase products or services from us
Communicate with us through any channel

By accessing or using our Website, purchasing our products, or using our Mobile Apps or Connected Products, you signify that you have read, understood, and agreed to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

If you do not agree to this Privacy Policy, please do not use our Website, products, or services.

2. Definitions and Key Terms

To help you understand this Privacy Policy, here are definitions of key terms:

Company: When this policy mentions "Company," "we," "us," or "our," it refers to Backyard At Ease, a division of Bedexx LLC, registered in Delaware, United States, responsible for your information under this Privacy Policy.

Connected Products: Wi-Fi-enabled smart burners, bio-ethanol fireplaces, and related products that connect to your home Wi-Fi network and collect operational data through our mobile applications.

Cookies: Small text files placed on your device by a website to identify your browser, provide analytics, and remember information about you, such as your language preference or login information. See our Cookie Policy for more details.

Customer: The company, organization, or person that purchases products or uses services from Backyard At Ease.

Device: Any internet-connected device such as a phone, tablet, computer, smart burner, or any other device that can be used to visit our Website, use our services, or control our Connected Products.

IP Address: A unique number assigned to every device connected to the Internet, usually assigned in geographic blocks.

Mobile App: The Backyard At Ease mobile application available through the Apple App Store and Google Play Store, used to control and monitor Connected Products.

Personal Information / Personal Data: Any information that identifies, relates to, describes, or can be associated with you, either directly or indirectly, including through connection with other information such as a personal identification number.

Service / Services: The services provided by Backyard At Ease including our Website, Mobile Apps, Connected Product features, customer support, and e-commerce platform.

Third-Party Service: External companies or services including advertisers, promotional partners, analytics providers, cloud service providers, payment processors, and smart home platform providers (Amazon Alexa, Google Home, Apple HomeKit) who provide services to us or whose products or services we think may interest you.

Website: Backyard At Ease's website, accessible at backyardatease.com

You: A person or entity that visits our Website, purchases our products, or uses our services.

3. Information We Collect

To provide our Services, we collect personal information about you from various sources. The information we collect depends on how you interact with us, our Website, and our products.

3.1 Information We Collect Directly from You

We collect information that you directly submit to us when you:

Visit our Website or browse products
Create an account or register on our Website or Mobile App
Place an order or purchase products
Subscribe to our newsletter or marketing communications
Respond to surveys, contests, or promotions
Fill out forms or contact us for customer support
Use our Wi-Fi-enabled Connected Products or Mobile Apps
Interact with our customer service team

Types of Personal Information Collected Directly:

Contact Information: Name, username, email address, phone number, mailing address, billing address
Account Information: Username, password, security questions, account preferences, profile information
Order Information: Billing address, shipping address, payment confirmation, transaction history, purchase details, product preferences
Payment Information: Payment card information and financial account information (processed securely by our payment processors; we do not store complete credit card numbers)
Customer Support Information: Information you provide when contacting customer service, warranty claims, product reviews, feedback, and communications with us
Marketing Preferences: Communication preferences, subscription choices, interests

Note: Some features of our Services may require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

3.2 Information We Collect Automatically (Usage Data)

We automatically collect certain information about your interaction with our Services using cookies, pixels, web beacons, and similar tracking technologies.

Usage Data May Include:

Device Information: IP address, browser type and version, device type and model, operating system, unique device identifiers, mobile network information
Website Activity: Pages visited, time spent on pages, links clicked, search queries, referring/exit pages, date and time stamps
Technical Information: Browser settings, screen resolution, time zone, plug-ins, connection type
Location Data: General location based on IP address, or precise location if you grant permission through our Mobile App
Shopping Behavior: Products viewed, items added to cart, purchase history, abandoned carts
Marketing Data: How you found our Website (advertising, search engine, referral), campaign interaction, email open and click rates

For more details about cookies and tracking technologies, please see our Cookie Policy.

3.3 Information from Connected Products and Mobile Apps

IMPORTANT: Our Wi-Fi-enabled smart burners, bio-ethanol fireplaces, and related Connected Products connect to your home Wi-Fi network and collect usage data through our Mobile App and the device itself.

Information Collected from Connected Products:

Device Identifiers: Serial numbers, MAC addresses, firmware versions, hardware specifications
Wi-Fi Network Information: Network name (SSID), signal strength, connection status, network quality metrics
Usage Patterns: Burn time, frequency of use, flame height settings, heat output levels, usage schedules, on/off patterns
Operational Data: Fuel levels, estimated burn time remaining, safety sensor readings, temperature data, ignition attempts
Command History: Remote control inputs, app-based adjustments, voice commands (if using smart home integrations), schedule settings, automation routines
Diagnostic Information: Error logs, system alerts, device performance metrics, crash reports, firmware update history
Mobile Device Information: Operating system and version, Mobile App version, device type and model, device language settings
Location Data: If you grant location permissions to the Mobile App (used for weather-based features, regional compliance, and service optimization)

How We Use Connected Product Data:

Enable remote control functionality through our Mobile App
Monitor device performance, safety systems, and operational status
Send firmware updates, security patches, and feature improvements
Provide customer support, troubleshooting assistance, and warranty service
Improve product features, performance, and user experience
Send notifications about device status (low fuel alerts, safety warnings, maintenance reminders)
Analyze usage trends and develop new product features
Ensure compliance with safety standards and regulations
Detect and prevent product malfunctions or safety issues

Data Sharing from Connected Products:

Connected Product data may be shared with:

Cloud Service Providers: Who host our Mobile App infrastructure, data storage, and backend services (e.g., Amazon Web Services, Microsoft Azure)
Device Manufacturers: For warranty claims, technical support, product improvements, and quality control
Third-Party Analytics Services: To improve product performance and user experience (data is anonymized when possible)
Professional Installers or Service Technicians: Only when you request service or support
Smart Home Platforms: When you enable integrations with Amazon Alexa, Google Home, Apple HomeKit, or other platforms

Your Choices for Connected Products:

You can limit data collection from Connected Products by:

Disconnecting the device from your Wi-Fi network
Using manual controls instead of the Mobile App
Disabling certain Mobile App permissions on your device (location, notifications, etc.)
Disabling smart home platform integrations
Deleting your account and requesting deletion of Connected Product data by contacting support@backyardatease.com

Important Note: Disconnecting from Wi-Fi or limiting data collection will disable remote control features, automatic fuel monitoring, safety notifications, smart home integrations, and firmware updates. Basic fireplace operation using manual controls will continue to function.

Biometric Information: We do not collect or process biometric information (such as fingerprints, facial recognition data, or voice prints) from our products or services.

3.4 Information from Third Parties

We may obtain information about you from third-party sources, including:

Service Providers:

E-commerce Platform: Shopify (our website hosting and e-commerce provider) provides us with order, customer, and analytics data
Payment Processors: Payment information (credit/debit card, billing address) to process transactions (Shopify Payments, PayPal, Stripe)
Shipping Carriers: Delivery status, tracking information, address verification
Fraud Prevention Services: When you place an order, we may receive verification information to prevent fraud

Marketing and Analytics Partners:

Analytics Providers: Google Analytics, Facebook Pixel, Microsoft Advertising analytics
Advertising Networks: Information about ad interactions and conversions
Social Media Platforms: Publicly available information from social media websites when you interact with us on those platforms

Smart Home Platform Providers:

Amazon Alexa, Google Home, Apple HomeKit: When you integrate our Connected Products with these platforms, we may receive information about device usage, voice commands, and automation routines
You can control information sharing through the privacy settings of these third-party platforms

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

4. Mobile Applications and App Store Privacy

Our Wi-Fi-enabled Connected Products require a Mobile App available through the Apple App Store and Google Play Store.

App Store Provider Data Collection:

When you download and use our Mobile App, the app store provider (Apple Inc. or Google LLC) may collect additional information subject to their own privacy policies, including:

App download and usage analytics
Device identifiers and crash reports
Payment information for app store purchases
Account information associated with your Apple ID or Google Account

We recommend reviewing these privacy policies before downloading our Mobile App:

Apple Privacy Policy: https://www.apple.com/legal/privacy/
Google Privacy Policy: https://policies.google.com/privacy

Mobile App Permissions:

Our Mobile App may request the following permissions:

Wi-Fi/Network Access: Required to connect to and control Connected Products
Location (Optional): Used for weather-based features, regional compliance, and service optimization
Notifications (Optional): To send device alerts, safety warnings, and maintenance reminders
Camera (Optional): To scan QR codes for device setup or submit warranty photos
Bluetooth (Optional): For initial device pairing and setup

You can manage Mobile App permissions through your device settings at any time.

5. How We Use Your Personal Information

We use the information we collect for various purposes to provide, maintain, and improve our Services. Below are the specific ways we use your personal information, along with the legal basis for processing (where required by law).

5.1 To Provide Products and Services (Contractual Necessity)

We use your personal information to fulfill our contract with you, including to:

Process your payments and fulfill your orders
Ship products and arrange delivery
Create, maintain, and manage your account
Provide access to Connected Product features and Mobile App functionality
Enable remote control and monitoring of Connected Products
Send order confirmations, shipping notifications, and delivery updates
Process returns, exchanges, and warranty claims
Provide customer support and respond to your inquiries
Send transactional communications and service-related notifications

5.2 To Personalize Your Experience (Legitimate Interest)

We use your information to customize and improve your experience:

Remember your preferences, settings, and saved items
Customize your smart home experience based on usage patterns
Provide personalized product recommendations
Display relevant content and features
Optimize Connected Product performance based on your usage
Tailor communications to your interests and preferences

5.3 To Improve Our Website, Products, and Services (Legitimate Interest)

We analyze collected information to:

Understand how visitors interact with our Website and Mobile App
Improve product features, performance, and user experience
Develop new products and features
Analyze usage trends and customer behavior
Test new features and designs
Conduct research and analytics
Optimize website performance and functionality
Identify and fix technical issues

5.4 For Marketing and Advertising (Consent / Legitimate Interest)

With your consent (where required by law) or based on our legitimate interest, we use your information to:

Send marketing, advertising, and promotional communications by email, SMS, or postal mail
Show you advertisements for products or services on our Website and other websites
Deliver targeted advertising based on your interests and browsing behavior
Measure the effectiveness of advertising campaigns
Conduct contests, promotions, surveys, and special offers
Build customer profiles for remarketing and retargeting

You can opt out of marketing communications at any time using the unsubscribe link in emails or by contacting us.

5.5 For Security and Fraud Prevention (Legitimate Interest / Legal Obligation)

We use your information to:

Detect, investigate, and prevent fraudulent, illegal, or malicious activity
Verify your identity and authenticate accounts
Protect the security and integrity of our Services
Monitor for and prevent security threats or unauthorized access
Enforce our Terms of Service and other policies
Investigate violations or suspected violations
Protect our rights, property, and safety, and the rights of our users

5.6 To Comply with Legal Obligations (Legal Obligation)

We may use and disclose your information to:

Comply with applicable laws, regulations, and legal processes
Respond to requests from law enforcement or government agencies
Enforce our legal rights and defend against legal claims
Comply with court orders, subpoenas, or other legal requirements
Fulfill tax, accounting, and regulatory obligations

5.7 For Safety Monitoring and Product Improvements (Legitimate Interest)

For Connected Products, we use operational data to:

Monitor safety systems and detect potential malfunctions
Send safety alerts and maintenance reminders
Deploy firmware updates and security patches
Ensure products operate within safe parameters
Investigate product safety issues or defects
Improve product safety and reliability

6. Third-Party Smart Home Platform Integrations

Our Wi-Fi-enabled Connected Products may integrate with third-party smart home platforms, allowing you to control our products using voice commands or automation routines.

Supported Platforms:

Amazon Alexa and Alexa-enabled devices
Google Home and Google Assistant
Apple HomeKit and Siri
Other smart home automation platforms

Important Privacy Information:

When you connect our Connected Products to third-party smart home platforms:

Data Sharing: We share device status, control capabilities, and operational data with the platform to enable voice control and automation features
Platform Data Collection: Third-party platforms may collect information about your device usage, voice commands, home automation routines, and interaction patterns
Third-Party Privacy Policies: Your use of these integrations is subject to the third party's terms of service and privacy policies, which govern how they collect, use, and share your information
Limited Control: We are not responsible for how third-party platforms collect, use, or share your information
Disconnect Anytime: You can disconnect third-party integrations at any time through the respective platform settings or our Mobile App

What Data is Shared:

Device status (on/off, current settings)
Device capabilities (available controls and features)
Operational data needed for voice control and automation

What is NOT Shared:

Your purchase history or payment information
Personal contact details (name, email, phone)
Account credentials or passwords

We recommend reviewing the privacy policies of third-party platforms before enabling integrations:

Amazon Alexa Privacy: Amazon Privacy Notice
Google Home Privacy: Google Privacy Policy
Apple HomeKit Privacy: Apple Privacy Policy

7. How We Share Your Personal Information

We may share your personal information with third parties in certain circumstances to provide our Services, comply with legal obligations, and for other legitimate business purposes.

7.1 Third-Party Service Providers (Processors)

We share information with trusted third-party service providers who perform services on our behalf, including:

E-commerce Platform: Shopify (website hosting, shopping cart, checkout, payment processing)
Cloud Hosting Providers: Amazon Web Services, Microsoft Azure (Mobile App infrastructure, data storage, backend services)
Payment Processors: Shopify Payments, PayPal, Stripe (secure payment processing)
Shipping and Fulfillment: USPS, UPS, FedEx, freight carriers (order fulfillment and delivery)
Email and Communication Services: Email marketing platforms, SMS services, customer notification systems
Analytics and Marketing: Google Analytics, Facebook Pixel, Microsoft Advertising (website analytics, advertising, conversion tracking)
Customer Support Tools: Help desk software, live chat providers (customer service)
Security and Fraud Prevention: Fraud detection services, security monitoring

These service providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

7.2 Business and Marketing Partners

We may share information with business and marketing partners to:

Deliver targeted advertising and promotional content
Measure advertising campaign effectiveness
Provide co-branded services or joint promotions
Conduct market research and analytics

Our business and marketing partners will use your information in accordance with their own privacy policies.

7.3 Affiliates and Corporate Group

We may share information with:

Our parent company, Bedexx LLC
Subsidiaries and affiliates under common ownership
Joint venture partners or other companies we control or that control us

This sharing is based on our legitimate interest in running a successful business and providing integrated services.

7.4 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity as part of the transaction. We will notify you via email and/or a prominent notice on our Website of any change in ownership or use of your personal information.

7.5 Legal Requirements and Protection

We may disclose your information when required by law or when we believe in good faith that disclosure is necessary to:

Comply with legal obligations, laws, regulations, or legal processes
Respond to valid requests from law enforcement or government agencies
Respond to subpoenas, court orders, or other legal demands
Enforce our Terms of Service, policies, or other agreements
Protect our rights, property, and safety, and the rights and safety of our users or others
Detect, prevent, or investigate fraud, security threats, or illegal activity
Defend against legal claims or litigation

7.6 With Your Consent

We may share your information with third parties when you direct, request, or otherwise consent to the disclosure, such as:

Enabling smart home platform integrations
Sharing data with professional installers or service technicians you hire
Participating in social media features or login integrations
Authorizing us to share information for specific purposes

7.7 Aggregated or Anonymized Data

We may share aggregated, de-identified, or anonymized information that cannot reasonably be used to identify you with third parties for research, analytics, marketing, or other purposes. This information does not constitute personal information.

8. Sale and Sharing of Personal Information

Important Disclosure for California Residents and Other Users:

Under certain privacy laws (including the California Consumer Privacy Act), sharing personal information with third parties for advertising purposes may be considered a "sale" or "sharing" even if no money is exchanged.

Sale and Sharing Disclosure (Preceding 12 Months):

We have sold or shared the following categories of personal information for advertising and marketing purposes:

Category of Personal Information	Categories of Third-Party Recipients
Identifiers (Name, email address, phone number, IP address, device identifiers, online identifiers)	• Business and marketing partners - Advertising networks (Google Ads, Facebook, Microsoft Advertising) - Social media platforms - Analytics providers
Commercial Information (Records of products or services purchased, purchase history, shopping behavior, cart contents)	• Business and marketing partners - Advertising networks - Analytics providers - Retargeting platforms
Internet or Other Electronic Network Activity (Browsing history, search history, website interaction, ad interaction, usage data)	• Business and marketing partners - Advertising networks - Analytics providers - Social media platforms
Geolocation Data (General location derived from IP address)	• Advertising networks - Analytics providers

What We Do NOT Sell or Share:

Social Security numbers
Driver's license numbers
Financial account information (bank accounts, credit card numbers)
Precise geolocation data (without your explicit consent)
Health or medical information
Biometric information
Information about children under 16 years of age

We do not use or disclose sensitive personal information for purposes other than those permitted by law without your consent.

Your Right to Opt Out:

You have the right to opt out of the sale or sharing of your personal information. To exercise this right:

Click the "Do Not Sell or Share My Personal Information" link in our website footer
Adjust your cookie preferences through our cookie consent banner
Contact us at support@backyardatease.com with "Opt-Out Request" in the subject line
Enable Global Privacy Control (GPC) in your browser (see Section 9.2 below)

9. Cookies and Similar Tracking Technologies

We use cookies and similar tracking technologies to collect information about your activity on our Website and Mobile App.

9.1 Types of Cookies We Use

Essential Cookies (Strictly Necessary):

Required for website functionality, shopping cart, checkout, and security
Cannot be disabled as they are necessary to provide services you have requested
Examples: Session management, authentication, fraud prevention

Performance and Analytics Cookies:

Help us understand how visitors interact with our Website
Collect anonymized data about pages visited, time spent, and user behavior
Used to improve website performance and user experience
Examples: Google Analytics, Shopify Analytics

Functionality Cookies:

Remember your preferences and settings
Provide enhanced features and personalization
Examples: Language preference, saved items, customized content

Advertising and Marketing Cookies:

Deliver relevant advertisements based on your interests
Track ad campaign effectiveness and conversions
Build profiles for retargeting and remarketing
Examples: Google Ads, Facebook Pixel, Microsoft Advertising

For complete details about cookies, including specific cookies we use, please see our Cookie Policy.

9.2 Global Privacy Control (GPC)

Our website recognizes the Global Privacy Control (GPC) signal as a valid request to opt out of the sale or sharing of your personal information for targeted advertising.

How GPC Works:

If you enable GPC in your browser, we will honor it as an opt-out request for the browser or device sending the signal
If we can associate your device with your account, we will apply the opt-out to your account as well
GPC is browser-specific, so you must enable it on each browser and device you use

To learn more about Global Privacy Control and how to enable it, visit: https://globalprivacycontrol.org/

9.3 Do Not Track (DNT) Signals

Aside from Global Privacy Control, our Website does not currently respond to "Do Not Track" (DNT) signals from web browsers. However, you can manage tracking through cookie settings and opt-out options described in our Cookie Policy.

9.4 Managing Cookies

You can control cookies through:

Cookie Consent Banner: Adjust preferences when you first visit our Website or through "Cookie Settings" in the footer
Browser Settings: Most browsers allow you to refuse, delete, or manage cookies
Opt-Out Tools: Industry opt-out pages for advertising cookies (see our Cookie Policy for links)

Important: Disabling or blocking cookies may affect website functionality, including shopping cart, checkout, account login, and personalized features.

10. Data Security

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical security measures to protect your data.

10.1 Security Measures We Implement

Technical Security:

SSL/TLS Encryption: All sensitive information is transmitted via Secure Socket Layer (SSL) technology using 256-bit encryption
Encrypted Data Storage: Personal information is encrypted at rest using industry-standard encryption protocols
Secure Payment Processing: Payment information is encrypted and processed by PCI-DSS compliant payment processors (we do not store complete credit card numbers)
Connected Product Security: Connected Products use encrypted communication protocols and require authentication for device control
Secure APIs: Data transmitted between Mobile Apps and cloud services is encrypted using secure APIs
Firewalls and Intrusion Detection: Network-level security to prevent unauthorized access

Administrative Security:

Access Controls: Personal information is accessible only by authorized personnel with special access rights who need the information to perform their job functions
Employee Training: Staff members are trained on data protection and privacy practices
Confidentiality Agreements: Employees and contractors are bound by confidentiality obligations
Regular Security Audits: We regularly review and update our security practices
Incident Response Plan: Procedures in place to respond to security incidents

Physical Security:

Secure data centers with restricted access
Physical security controls for servers and equipment
Environmental controls and monitoring

10.2 Important Security Notice

No Absolute Security: While we strive to protect your personal information using commercially reasonable security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

Your Responsibilities:

You are responsible for:

Maintaining the security of your account credentials and password
Not sharing your account password with unauthorized individuals
Securing your Wi-Fi network with strong encryption (WPA2 or WPA3)
Keeping your Mobile App updated to the latest version
Protecting your mobile device with a passcode or biometric lock
Logging out of your account when using shared devices
Notifying us immediately if you suspect unauthorized access to your account

10.3 Data Breach Notification

In the event of a data breach that affects your personal information, we will:

Notify affected users via email within 72 hours of discovery (where required by law)
Provide details about what information was compromised
Explain the steps we are taking to address the breach
Advise you on protective measures you can take
Comply with all applicable data breach notification laws

If you believe your account has been compromised, please contact us immediately at support@backyardatease.com or +1 (270) 770-3553.

11. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Retention Periods by Category:

Account Information: As long as your account remains active, plus 3 years after account closure (for customer service, warranty claims, and legal compliance)
Transaction Records and Order History: 7 years for tax, accounting, and legal purposes
Payment Information: We do not store complete credit card numbers; payment processors retain payment data according to their retention policies
Connected Product Data: While the device is registered and active, plus 1 year after deactivation (for warranty support and product improvements)
Marketing Communications: Until you unsubscribe or request deletion
Website Analytics and Cookies: Varies by cookie type; see our Cookie Policy for details
Customer Support Records: 3 years after the last interaction (for quality assurance and legal compliance)
Legal and Compliance Records: As required by applicable law (may be longer than standard retention periods)

Deletion After Retention Period:

After the applicable retention period expires, we will:

Securely delete or anonymize your personal information
Retain only aggregated, de-identified data that cannot be used to identify you
Continue to retain information where required by law or for legitimate business purposes (e.g., defending legal claims)

Early Deletion Requests:

You may request deletion of your personal information at any time by contacting us (see Section 13 for your rights). We will honor your request subject to legal retention requirements and legitimate business needs.

12. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. These rights are not absolute and may be subject to legal limitations or exceptions.

12.1 Rights Available to All Users

Right to Access / Know:

Request access to the personal information we hold about you
Receive details about how we use and share your information
Request a copy of your personal information, including Connected Product usage data

Right to Correction:

Request that we correct inaccurate or incomplete personal information
Update your account information directly through your account settings

Right to Deletion:

Request that we delete your personal information, including Connected Product data
Subject to legal retention requirements and legitimate business needs
Deletion of your account will disable access to Connected Product features that require cloud services

Right to Restrict Processing:

Request that we limit or restrict how we process your personal information
Object to certain types of processing (e.g., marketing)

Right to Data Portability:

Request a copy of your personal information in a structured, machine-readable format
Request that we transfer your data to another service provider (where technically feasible)

Right to Object:

Object to our processing of your personal information, particularly for marketing purposes
Object to automated decision-making or profiling (where applicable)

Right to Opt Out of Sale/Sharing:

Opt out of the sale or sharing of your personal information for targeted advertising
Available to California residents and users in other jurisdictions with similar laws

Right to Withdraw Consent:

Where we rely on consent to process your personal information, you have the right to withdraw consent at any time
Withdrawal does not affect the lawfulness of processing before withdrawal

Right to Manage Communication Preferences:

Opt out of marketing emails using the unsubscribe link in our emails
Manage Mobile App notification preferences in your device settings
We may still send non-promotional emails (order confirmations, account notifications, safety alerts)

12.2 How to Exercise Your Rights

To exercise any of these rights, please contact us:

Email: support@backyardatease.com (include "Privacy Request" in the subject line)
Phone: +1 (270) 770-3553
Mail: Backyard At Ease, 254 Chapman Rd, Ste 208 #23140, Newark, DE 19702, United States
Online: Use the "Contact Us" form on our Website (select "Privacy Request")

Verification Process:

To protect your privacy and security, we will verify your identity before processing your request. We may request:

Email address associated with your account
Order number or account information
Additional identifying information to confirm your identity

Response Timeline:

We will respond to your request within 30 days (or as required by applicable law)
If we need more time, we will notify you and explain the reason for the delay
Complex requests may take up to 45-60 days to process

12.3 Authorized Agents

You may designate an authorized agent to make privacy requests on your behalf. We will require:

Written proof that the agent is authorized to act on your behalf (e.g., power of attorney)
Verification of your identity directly with us
Confirmation from you that you authorized the agent to make the request

Authorized agents should contact us at support@backyardatease.com with "Authorized Agent Request" in the subject line and include the required documentation.

12.4 Right to Appeal

If we decline your privacy request, you have the right to appeal our decision:

Reply directly to our denial email within 30 days
Include "Appeal" in the subject line and explain why you believe our decision was incorrect
We will review your appeal and respond within 30 days
If you are not satisfied with the outcome of your appeal, you may have the right to lodge a complaint with your local data protection authority

12.5 Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. This means we will not:

Deny you goods or services
Charge you different prices or rates
Provide you with a different level or quality of services
Suggest that you will receive different pricing or services

However, we may offer financial incentives or different prices for services that are directly related to the value of your personal information (with your consent).

13. Children's Privacy

Our Services and products are not intended for individuals under the age of 18, and we do not knowingly collect personal information from children under 18 years of age.

Age Restrictions:

You must be at least 18 years old to create an account, purchase products, or use our Services
Our Connected Products are fire-related equipment intended for adult use only
We do not knowingly market to or collect information from children

Parental Rights:

If you are the parent or guardian of a child under 18 who has provided us with personal information:

Contact us immediately at support@backyardatease.com
We will delete the child's information from our systems as quickly as possible
We will take steps to prevent future collection of information from that child

COPPA Compliance (Children Under 13):

We do not knowingly collect personal information from children under 13 years of age in accordance with the Children's Online Privacy Protection Act (COPPA). If we become aware that we have collected information from a child under 13, we will delete it immediately.

No Sale or Sharing of Children's Information:

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share" (as those terms are defined under applicable privacy laws) personal information of individuals under 16 years of age.

14. International Data Transfers

Backyard At Ease is based in the United States. If you access our Services from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States and other countries where our service providers operate.

14.1 Data Transfer to the United States

If you are located outside the United States:

Your personal information will be transferred to and processed in the United States
U.S. data protection laws may differ from those in your country
By using our Services, you consent to the transfer of your information to the United States

14.2 European Economic Area (EEA) and United Kingdom

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland:

Legal Basis for Processing:

Contractual Necessity: To fulfill our contract with you (process orders, provide services)
Legitimate Interest: To improve our Services, prevent fraud, and communicate with you
Consent: For marketing communications and non-essential cookies (you can withdraw consent at any time)
Legal Obligation: To comply with applicable laws and regulations

Transfer Mechanisms:

When we transfer your personal information outside the EEA or UK, we rely on recognized transfer mechanisms including:

European Commission's Standard Contractual Clauses (SCCs)
UK International Data Transfer Agreement (IDTA) or UK Addendum to SCCs
Adequacy decisions by the European Commission or UK government
Other legally recognized transfer mechanisms as applicable

14.3 Other International Users

If you are located in other countries outside the United States:

We will comply with applicable local data protection laws
We will implement appropriate safeguards for international data transfers
You may have rights under local privacy laws (contact us for more information)

15. Third-Party Websites and Links

Our Website and Mobile App may contain links to third-party websites, services, or platforms that are not owned or controlled by us.

Third-Party Links May Include:

Smart home platform websites (Amazon Alexa, Google Home, Apple HomeKit)
Payment processor websites (PayPal, Stripe)
Social media platforms (Facebook, Instagram, Pinterest, YouTube)
Product review sites
Manufacturer websites
Shipping carrier tracking sites
External resources and educational content

Our Responsibility:

We have no control over and assume no responsibility for:

The content, accuracy, or practices of third-party websites
Privacy policies or data collection practices of external platforms
Security of third-party services
Products, services, or information provided by third parties

Your Responsibility:

We strongly advise you to review the privacy policies of any third-party websites you visit
Third-party platforms may use cookies and tracking technologies subject to their own policies
Information you share on third-party platforms is governed by their terms and privacy policies
Our inclusion of links does not imply endorsement of third-party content or services

Social Media Interactions:

Information you provide on public or semi-public platforms (social media, product reviews, forums) may be viewable by other users and collected by third parties. We are not responsible for how others use information you publicly share.

16. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

16.1 Your California Rights

Right to Know:

What personal information we collect about you
Categories of sources from which we collect information
Business or commercial purposes for collecting or selling information
Categories of third parties with whom we share information
Specific pieces of personal information we have collected about you

Right to Delete:

Request deletion of personal information we have collected from you
Subject to legal retention requirements and exceptions

Right to Correct:

Request correction of inaccurate personal information

Right to Opt-Out of Sale/Sharing:

Opt out of the sale or sharing of your personal information for targeted advertising
We recognize Global Privacy Control (GPC) as a valid opt-out signal

Right to Limit Use of Sensitive Personal Information:

We do not use or disclose sensitive personal information for purposes other than those permitted by law

Right to Non-Discrimination:

We will not discriminate against you for exercising your CCPA rights

16.2 Do Not Sell or Share My Personal Information

We do not sell your personal information in the traditional sense (for monetary payment). However, we may share information with advertising partners, which could be considered a "sale" or "sharing" under CCPA.

To opt out:

Click "Do Not Sell or Share My Personal Information" in our website footer
Adjust cookie preferences through our consent banner
Enable Global Privacy Control (GPC) in your browser
Contact us at support@backyardatease.com

16.3 Categories of Personal Information Collected (Last 12 Months)

See Section 3 (Information We Collect) and Section 8 (Sale and Sharing) for detailed information about the categories of personal information we collect, use, and share.

16.4 Exercising Your California Rights

To exercise your CCPA rights:

Email: support@backyardatease.com with "California Privacy Request" in the subject line
Phone: +1 (270) 770-3553 (mention "California Privacy Request")
Online Form: Use our "Contact Us" form and select "Privacy Request"

We will respond within 45 days and may extend by an additional 45 days if necessary.

16.5 Shine the Light Law

California Civil Code Section 1798.83 permits California residents to request information about disclosure of personal information to third parties for direct marketing purposes. To make such a request, contact us at support@backyardatease.com.

17. Other U.S. State Privacy Rights

Residents of certain U.S. states have additional privacy rights under state laws:

States with Comprehensive Privacy Laws:

Virginia (Virginia Consumer Data Protection Act - VCDPA)
Colorado (Colorado Privacy Act - CPA)
Connecticut (Connecticut Data Privacy Act - CTDPA)
Utah (Utah Consumer Privacy Act - UCPA)
Other states may enact similar laws

Rights Under These Laws May Include:

Right to access personal information
Right to correct inaccuracies
Right to delete personal information
Right to obtain a copy of your data (data portability)
Right to opt out of targeted advertising, sale of personal information, and profiling
Right to appeal denial of privacy requests

To exercise these rights, contact us using the information in Section 12.2. We will comply with applicable state privacy laws and respond to your request as required by law.

18. Nevada Privacy Rights

If you are a Nevada resident, you have the right to opt out of the sale of certain personal information to third parties. While we do not currently sell personal information as defined by Nevada law, you may submit an opt-out request to support@backyardatease.com with "Nevada Opt-Out" in the subject line.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, products, legal requirements, or for other operational reasons.

19.1 How We Notify You of Changes

When we make material changes to this Privacy Policy, we will notify you by:

Posting the updated Privacy Policy on this page with a new "Effective Date"
Sending an email notification to the email address associated with your account
Displaying a prominent notice on our Website
Showing a notification in our Mobile App
Requesting renewed consent for material changes (where required by law)

19.2 Your Acceptance of Changes

Your continued use of our Services after the updated Privacy Policy becomes effective indicates your acceptance of the changes. If you do not agree to the updated Privacy Policy, you must stop using our Services and may request deletion of your account.

19.3 Review This Policy Periodically

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information. The "Effective Date" at the top of this policy indicates when it was last updated.

20. Complaints and Data Protection Authorities

20.1 Contact Us First

If you have complaints, concerns, or questions about how we process your personal information or this Privacy Policy, please contact us first. We are committed to resolving issues fairly and efficiently.

20.2 Data Protection Authority Complaints

If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to lodge a complaint with your local data protection authority:

European Union / EEA:

Contact your local Data Protection Authority (DPA)
List of EU Data Protection Authorities: https://edpb.europa.eu/about-edpb/board/members_en

United Kingdom:

Information Commissioner's Office (ICO)
Website: https://ico.org.uk/
Phone: 0303 123 1113

Switzerland:

Federal Data Protection and Information Commissioner (FDPIC)
Website: https://www.edoeb.admin.ch/edoeb/en/home.html

California:

California Privacy Protection Agency
Website: https://cppa.ca.gov/

Other U.S. States:

Contact your state Attorney General's office for information about filing privacy complaints

21. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, our data practices, or wish to exercise your privacy rights, please contact us:

Backyard At Ease
(a division of Bedexx LLC)

Mailing Address:
254 Chapman Rd, Ste 208 #23140
Newark, DE 19702
United States

Email: support@backyardatease.com
For privacy-specific inquiries, please include "Privacy Request" in your subject line

Phone: +1 (270) 770-3553
Business Hours: Monday–Friday, 9:00 AM – 5:00 PM EST

General Inquiries: Use the "Contact Us" form on our Website

Data Protection Officer: We will designate a Data Protection Officer if required by applicable law. Contact information will be provided here if applicable.

BY USING OUR WEBSITE, PURCHASING OUR PRODUCTS, OR USING OUR MOBILE APPLICATIONS AND CONNECTED PRODUCTS, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO THIS PRIVACY POLICY.

If you do not agree to this Privacy Policy, please do not use our Services or products.

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