Cookie Policy

Effective Date: January 31, 2026

1. Introduction

Welcome to Backyard At Ease ("Company", "we", "us", or "our"), a division of Bedexx LLC. We use cookies and similar tracking technologies on our website backyardatease.com and mobile applications ("Services") to enhance your user experience, analyze website performance, remember your preferences, and deliver relevant advertising.

This Cookie Policy explains what cookies are, how we use them, your choices regarding cookies, and how to manage your cookie preferences. This policy should be read in conjunction with our Privacy Policy, which provides additional information about how we collect, use, and protect your personal data.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other electronic device) when you visit a website. They allow the website to recognize your device on subsequent visits, store your preferences, and understand how you interact with the site.

Similar Technologies:
In addition to cookies, we may use similar tracking technologies including:

Web beacons (pixels): Small graphic images embedded in web pages or emails to track user activity
Local storage: Browser-based storage that allows websites to store data locally on your device
SDKs (Software Development Kits): Code embedded in mobile applications to collect usage data and enable features
Device fingerprinting: Techniques to identify devices based on configuration and settings

For simplicity, this Cookie Policy refers to all these technologies collectively as "cookies."

3. How We Use Cookies

We use cookies for various purposes to improve your experience and operate our business effectively:

3.1 Essential Cookies (Strictly Necessary)

These cookies are necessary for the basic functioning of our website and services. Without these cookies, our website cannot function properly. Essential cookies enable core functionalities such as:

Security and fraud prevention
User authentication and session management
Load balancing and network management
Shopping cart functionality
Payment processing and checkout
Remembering your cookie consent preferences

Legal Basis: These cookies do not require your consent as they are necessary to provide services you have requested.

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to:

Measure website traffic and usage patterns
Identify popular content and features
Understand how users navigate our site
Detect and fix technical issues
Improve website performance and user experience
Test new features and designs

Analytics providers we use may include Google Analytics, Shopify Analytics, and similar services.

3.3 Functionality Cookies

These cookies enable enhanced functionality and personalization to provide you with a more customized experience:

Remembering your language and regional preferences
Storing your product preferences and wish lists
Remembering items in your shopping cart between sessions
Customizing content based on your browsing behavior
Remembering login credentials (if you choose)
Providing live chat support features

3.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They also help us:

Deliver targeted ads based on your browsing behavior
Limit the number of times you see the same advertisement
Measure the effectiveness of advertising campaigns
Track conversions and return on ad spend
Build profiles for remarketing and retargeting
Share data with advertising partners (Facebook, Google Ads, etc.)

These cookies may be set by us (first-party) or by our advertising partners (third-party).

3.5 Social Media Cookies

These cookies enable social media features and allow you to share content from our website on social platforms:

Social media sharing buttons (Facebook, Pinterest, Instagram)
Social login functionality (sign in with Google, Facebook, etc.)
Embedded social media content
Social media analytics and tracking

Social media platforms may use these cookies to track your activity across websites for their own advertising purposes.

4. Types of Cookies We Use

4.1 First-Party Cookies

First-party cookies are set directly by Backyard At Ease and are primarily used to enable basic site functionality, remember your preferences, and provide analytics about how you use our website.

4.2 Third-Party Cookies

Third-party cookies are set by external services and partners we work with, including:

Analytics providers: Google Analytics, Shopify Analytics
Advertising platforms: Google Ads, Facebook Pixel, Microsoft Advertising
E-commerce platform: Shopify (our website hosting provider)
Payment processors: PayPal, Stripe, Shopify Payments
Social media: Facebook, Instagram, Pinterest, YouTube
Customer support: Live chat and help desk tools (if applicable)

4.3 Session Cookies

Session cookies are temporary and expire once you close your browser. They are used to maintain your session as you navigate our website, remember items in your shopping cart, and preserve security.

4.4 Persistent Cookies

Persistent cookies remain on your device for a set period (ranging from days to years) or until you manually delete them. They are used to remember your preferences across multiple visits, track long-term behavior, and provide personalized experiences.

5. Specific Cookies We Use

Below is a list of cookies commonly used on our website. Please note that the specific cookies used may vary based on your interactions with our site and may change over time.

Cookie Name	Purpose	Type	Duration
_shopify_s	Session management for Shopify platform	Essential	Session
_shopify_y	Persistent Shopify session identifier	Essential	1 year
cart	Stores shopping cart contents	Essential	14 days
secure_customer_sig	Customer account authentication	Essential	Session
cookie_consent	Stores user's cookie consent preferences	Essential	1 year
_ga	Google Analytics - distinguishes unique users	Analytics	2 years
_gid	Google Analytics - distinguishes users	Analytics	24 hours
_gat	Google Analytics - throttles request rate	Analytics	1 minute
_fbp	Facebook Pixel - tracks conversions and user behavior	Advertising	3 months
fr	Facebook advertising and remarketing	Advertising	3 months
_gcl_au	Google Ads conversion tracking	Advertising	3 months
_pin_unauth	Pinterest tracking and analytics	Advertising	1 year
_landing_page	Tracks first page visited for analytics	Analytics	14 days
_orig_referrer	Tracks referral source for analytics	Analytics	14 days

Note: This list is not exhaustive. Additional cookies may be used by third-party services, plugins, or features you interact with on our website.

6. Managing and Disabling Cookies

You have several options to manage or disable cookies based on your preferences.

6.1 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner allowing you to:

Accept All Cookies: Consent to all cookie types
Reject Non-Essential Cookies: Allow only essential cookies necessary for website functionality
Customize Settings: Select which cookie categories you want to enable or disable

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to:

Block all cookies
Block only third-party cookies
Delete cookies when you close your browser
Notify you before a cookie is set

Below are links to cookie management instructions for popular browsers:

Google Chrome: Manage cookies in Chrome
Mozilla Firefox: Enable and disable cookies in Firefox
Safari (macOS): Manage cookies in Safari
Safari (iOS): Clear cookies on iPhone or iPad
Microsoft Edge: Delete cookies in Microsoft Edge
Internet Explorer: Delete and manage cookies in Internet Explorer

Mobile Devices:
For mobile browsers and apps, you can manage cookies and tracking through your device settings:

iOS: Settings > Privacy & Security > Tracking (disable "Allow Apps to Request to Track")
Android: Settings > Privacy > Ads > Delete Advertising ID or Opt out of Ads Personalization

6.3 Analytics Opt-Out

Google Analytics: Install the Google Analytics Opt-out Browser Add-on
Shopify Analytics: Managed through cookie consent settings on our website

6.4 Advertising Cookies Opt-Out

You can opt out of targeted advertising by visiting the following industry opt-out pages:

Network Advertising Initiative (NAI): NAI Opt-Out
Digital Advertising Alliance (DAA): DAA Opt-Out
Your Online Choices (EU): Your Online Choices
Google Ads Settings: Manage Google Ad Preferences
Facebook Ad Preferences: Manage Facebook Ad Settings

6.5 Do Not Track (DNT) Signals

Some browsers offer a "Do Not Track" (DNT) signal that sends a request to websites not to track your browsing activity. Our website does not currently respond to DNT signals. However, you can manage tracking through the cookie settings and opt-out options described above.

Important Note:
Disabling or blocking cookies may affect the functionality of our website and your ability to access certain features, including:

Shopping cart functionality
Product personalization and recommendations
Account login and authentication
Checkout and payment processing
Saved preferences and settings

Essential cookies necessary for website functionality cannot be disabled, as they are required to provide services you have requested.

7. Consent to Use Cookies

First Visit:
When you visit our website for the first time, you will see a cookie consent banner informing you about the use of cookies and similar technologies. The banner provides options to:

Accept all cookies
Reject non-essential cookies
Customize your cookie preferences

Implied Consent:
By clicking "Accept All" or continuing to browse our website without adjusting your cookie settings, you consent to the use of cookies as described in this policy.

Withdrawing Consent:
You can withdraw or change your cookie consent at any time by:

Clicking "Cookie Settings" in the website footer
Adjusting your browser settings to block or delete cookies
Using opt-out tools provided by advertising networks

Please note that withdrawing consent for certain cookies may limit your ability to use some features of our website.

8. Cookies for Connected Products and Mobile Apps

If you use our mobile applications to control Wi-Fi-enabled smart burners, bio-ethanol fireplaces, or other connected products, we may collect data through similar tracking technologies including:

Mobile device identifiers (IDFA, Android Advertising ID)
App usage analytics and crash reporting
Push notification tokens
Location data (if you grant permission)
Device information and firmware versions

You can manage mobile app tracking through your device settings as described in Section 6.2. For more information about data collection from connected products, please see our Privacy Policy.

9. Third-Party Services and External Links

Our website may contain links to third-party websites, services, or social media platforms. When you click on these links, you may allow third parties to collect or share data about you.

We do not control and are not responsible for:

Cookies set by third-party websites or services
Privacy practices of external platforms
Data collection by advertising networks or analytics providers
Tracking by social media companies (Facebook, Pinterest, Instagram, etc.)

We encourage you to review the privacy policies and cookie policies of any third-party services you interact with.

10. International Users and Cross-Border Data Transfers

Our website is operated from the United States. If you access our website from outside the United States, please be aware that:

Cookies and tracking data may be transferred to and processed in the United States
U.S. data protection laws may differ from those in your country
Third-party service providers may process data in various countries

European Users:
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process cookies in accordance with the General Data Protection Regulation (GDPR) and applicable data protection laws. Your consent for non-essential cookies is explicitly requested through our cookie consent banner.

For more information about international data transfers, please see our Privacy Policy.

11. Children's Privacy

Our website and services are not intended for children under the age of 18. We do not knowingly collect personal information or use cookies to track children under 18.

If you believe we have inadvertently collected data from a child under 18, please contact us immediately at support@backyardatease.com so we can delete the information.

12. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

Changes in cookie technologies or tracking methods
Updates to applicable laws and regulations
Changes in our business practices or services
Addition or removal of third-party service providers

Notification of Changes:
When we make material changes to this Cookie Policy, we will:

Post the updated policy on this page with a new "Effective Date"
Display a notice on our website or in our mobile app
Request renewed consent for non-essential cookies (where required by law)

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

13. Your Rights

Depending on your location, you may have certain rights regarding cookies and tracking technologies:

Right to Consent or Object:

Provide or withdraw consent for non-essential cookies
Object to processing of personal data collected via cookies

Right to Access and Delete:

Request information about what data has been collected via cookies
Request deletion of data collected through cookies (subject to legal retention requirements)

Right to Data Portability:

Request a copy of data collected via cookies in a structured, machine-readable format

To exercise these rights, please contact us using the information in Section 14 below. For more detailed information about your privacy rights, please see our Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding our use of cookies or this Cookie Policy, please contact us:

Backyard At Ease
(a division of Bedexx LLC)

Email: support@backyardatease.com
Phone: +1 (270) 770-3553
Business Hours: Monday–Friday, 9:00 AM–5:00 PM EST
Mailing Address:
254 Chapman Rd, Ste 208 #23140
Newark, DE 19702
United States

For privacy-specific inquiries or to exercise your data rights, please include "Cookie Policy" or "Privacy Request" in your subject line.

15. Additional Resources

For more detailed information about cookies and online tracking, you may refer to:

All About Cookies: www.allaboutcookies.org
Your Online Choices: www.youronlinechoices.com
Network Advertising Initiative: www.networkadvertising.org
Digital Advertising Alliance: www.aboutads.info
Federal Trade Commission (Consumer Information): FTC Privacy Resources

Related Policies:

Thank you for visiting Backyard At Ease!

We appreciate your interest in our products and are committed to protecting your privacy and providing transparency about our use of cookies and tracking technologies.